We take pride in making the digital marketing strategy for the largest shoe shopping mall in Sri Lanka, K+ Footwear. Our main goal is to create brand awareness of K+ among the potential market in Kurunegala where the outlet is located. We developed a simple tagline ‘K+ Ekata Yanna’ as a way of getting people to recommend K+ for any kind of shoe shopping need. The campaign has successfully impacted the outlet and K+ eCommerce site.
Results we are proud to share.
- Recording 1.7 million Impressions by reducing the CPM by 50%
- Increasing the online shoe sales by 10% using message ad campaigns by identifying the customer journey right