Web Systems

Vehicle Sale

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Vehicle Sale

Commercial Credit’s disruptive innovation, a digitally-driven bidding platform for vehicle sales released in 2019, we assisted as their digital transformation partner. The Vehicle Sale online platform was the first to allow customers to bid on vehicles, and we have seen a huge increase in the number of users and utilization rate so far.

We spent a significant amount of time studying and carefully analyzing ideal consumers’ customer journeys to understand what they want from the bidding process. We designed the system to entirely change the offline process into an online process and sketched the entire bidding process. The bidding process has proven successful for our client Commercial Credit, and customers can bid on any vehicle of their choice regardless of geographical distance. To improve the platform’s user experience, we proposed a few critical features such as real-time notifications, enhanced searching, bidding history, and process transparency.